NuFund Venture Group Fuels Innovation in Sports Analytics with Strategic Investment in ALT Sports Data

February 20, San Diego, CA – NuFund Venture Group, a trailblazer in the angel investment community, is thrilled to announce its investment in ALT Sports Data (ASD), a leading provider of innovative sports data and analytics solutions for the gaming industry. The $2.5M Series Seed Round was co-led by Eberg Capital and Relay Ventures.

NuFund has taken a significant step by investing in San Diego’s ALT Sports Data, with Bryan Bennett spearheading the transaction as the deal lead. This strategic move is set to transform the sports industry by utilizing cutting-edge analytics to boost fan engagement and league revenue through sports betting.

Bennett praised the company, stating, “Incorporating ALT Sports Data into our investment family marks a pivotal moment for reshaping the landscape of not only sports but also the burgeoning field of sports betting and the entertainment industry at large. This investment signifies our belief in the power of technology to foster communities around alternative sports, much like how the digital age enabled the discovery and connection of niche interests globally. We are constantly amazed by the untapped potential of niche markets, and our confidence in the ALT Sports Data team underscores our anticipation for the transformative impact they will have on uniting enthusiasts of alternative sports through the exciting world of sports betting.”

This investment round arrives at a pivotal moment for ALT Sports Data, following the acquisition of 17 official league rights and the establishment of 35 commercial partnerships. The company has already begun generating early revenue through three key channels: data provision, demand generation, and league services. With its infrastructure now firmly established and validated, the funds from this round will be strategically deployed in 2024 to accelerate the company’s growth and scale operations effectively.

“We are excited to partner with NuFund. Their financial support and active network of investors will allow us to continue to pursue our vision of leveraging data to increase and enhance fandom through dozens of emerging sports by providing them access to legal sports betting,” said Joe Dunnigan, CEO of ALT Sports Data, Inc.

With this investment, NuFund Venture Group continues to demonstrate its commitment to a founder-fair, mentorship-driven approach, offering more than just financial support to its portfolio companies. As it approaches its landmark 100th investment, NuFund looks forward to empowering more startups like ALT Sports Data that share its passion for innovation and disruption.

About NuFund Venture Group:

NuFund Venture Group represents a new wave of angel investors, pioneering a novel fund model focused on emerging technology leaders. NuFund was formerly known as Tech Coast Angels – San Diego (TCA-SD), and the organization is one of the largest, most active, and most successful early-stage investor groups over the past 20+ years. We continually strive to foster a culture that is friendly, innovative, engaging, rewarding, and fun for all stakeholders. For more information, please visit

About ALT Sports Data:

ALT Sports Data is the leading source of official and unofficial alternative sports trading data, unlocking millions of participatory fans and potential bettors for sportsbook operators, media platforms, and event producers. This enables partners to offer real-time dynamic trading data from a robust sports portfolio and engage with one billion global alternative sports fans. The proprietary trading platform covers the full wagering lifecycle for all offered events. Pre-match and live odds service generates independent, algorithm-driven, and mathematically correct betting markets using dedicated models. Where available, specialist sports seamlessly incorporate in-play betting markets aligned with the enthralling nature of the associated live sports. For more information, please visit: